Saturday, May 4, 2019
McDonald adapts culture difference between USA and INIDA Assignment
McDonald adapts culture difference between USA and INIDA - Assignment ExampleHenceforth, Ray Kroc purchased the complete chain from the McDonalds before proceeding to expand it further (Newcomb). Perhaps it is appropriate to mention that McDonalds commands presence in most states globally whereby the corporation, franchisees, and even the affiliates argon responsible for running the various McDonalds restaurants (Dash 8). In this regard, the company has fitting a culture difference between USA and India in order to stretch products which best resonates with the local anaesthetic population and in the process, maximizing on revenues (McDonalds). This paper therefore, compares the business models of McDonalds between USA and India in in term of products, services, advertisements. McDonalds craft Strategy Since the major sources of revenues for McDonalds implicate rents, royalties, and the fees collected from the franchisees (Hannon). In addition, the company draws huge income fro m restaurant-related businesses that consequence place within the company premises and it is worth noting that in 2012 alone, the company made realizes amounting to $5.5 trillion in addition to collecting annual revenues totaling to $27.5 billion (McDonalds). When it comes to the major products offered by the company subsidiaries, there are wide range of fast foods from which customers around the world can choose from depending on their tastes and geographical locating (Dash 12). These food products include hamburgers,chicken,cheeseburgers,French fries,soft drinks, breakfastitems, desserts, and milkshakes (Newcomb). Comparison between USA and India in the Business of McDonalds While USA is a nation whose citizens prefer junk food to lean foodstuffs, India is a more considerate nation when it comes to matters pertaining to food and the citizens revile the junk foods (Li). Since quality is the mirror through which all organizations calibre their performances, McDonalds has taken t he quality of the foods offered in its subsidiaries very seriously (Newcomb). This means that while in America, the restaurants have to offer the foods that the Americans love and those McDonalds restaurants that operate in India do their very best at offering the Indian cuisine (McDonalds). Products and Services With a careful approach to product differentiation, the McDonalds chain of restaurants has regionalized every form of its menu to suit the local residents (Newcomb). In this respect, the competition is kept at bay as all the people who onslaught various McDonalds restaurants know the specific foods to find and consume at certain times of the day (Dash 8). The Unites States of America, world the headquarters of the McDonalds Corporation has restaurants and stored that specialize in the selling of McGrilled sandwiches that are loved by many Americans (McDonalds). When it comes to the products offered by the chain in India, it is worthy to note that India is a strictly vege tarian country with a strong forbiddance for beef mainly due to religious reasons (Li). In this regard, the major food products offers by the McDonalds in India include McMasala, Local flavors, Health conscious items, and vegetable products. This means that beef and pork products cannot fetch much profit in India as they do in the USA and the McDonalds chain of restaurants has considered this (Newcomb). Advertisements and Marketing Strategies Although it is common knowledge that the McDonalds Cor
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